Do: Prince Street

Christmas Shopping


Obviously you could follow the crowds and head to 5th Avenue, or join the hipsters swarming Williamsburg’s Bedford Avenue, but we think you should head to Prince Street in festive Soho for your holiday shopping needs. This stretch has it all: glamor, jingle bells and gifts, as well as plenty of personal treats.

Start your day at the Bowery end; your first stop’s Bulletin. You’ll find something for every woman in your life at this pink-filled shop: tees, pins, stationery and jewelry, all with a feminist focus – it’s 2017, after all.

Don’t pass by Little Cupcake Bakeshop without refueling – a coffee and slice of its fabulous cheesecake is what you need. If you know someone as obsessed with this café as we are, add a Bakeshop mug to your basket while you’re here.

At Mott Street, take a left to Oroboro, where you’ll find the most beautiful selection of jewels, clothes, natural beauty and bodycare treats, and hand-crafted creations for someone’s lucky home. Back on Prince Street, dive into McNally Jackson for books galore. If you don’t want to spend the rest of your morning browsing through page after page, pick a few from the pile that greets you by the door.

Stop into Dean & Deluca on Broadway for the prettiest bundles of sweets, chocolates and fancy foods (if there’s someone you’re stuck on, this is the answer). Then hop across the road to Camper: who wouldn’t want a new pair of slippers? If you need to pop into the Apple Store as per a special request, you’ll be walking past, so check that off the list.

You’re almost ready for lunch. The penultimate stop is Birchbox for an array of self-care surprises. Once you’ve bought the entire shop, it’s time to eat. Head into The Dutch for the most elegant lunch. The shopping is done so be sure to order a glass of fizz: it’s time to treat yourself.

Photo: Little Cupcake News.

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